Daily Productive Sharing 1080 - Pick Your Customers

One helpful tip per day:)

1. A choice that will have an impact on each day you spend on it.
2. Are you selling to consumers?
3. Is there a network effect to the work you do?
4. Is the margin on each item low?
5. What’s the lifetime value of a new patron, customer, or partner?
6. Do you meet with people in person?
7. Is price, yield, or efficiency the dominant metric in making a choice?
8. How will people find out about what you do?
9. Can a competitor who works far more hours have a big advantage over you?
10. How much time after you begin before you expect your metrics to be positive?
11. After you’ve learned how to do this, does it become boring?
12. Pick your customers, pick your future.

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在你决定一个新的商业项目前，你需要考虑哪些？营销大师 Seth Godin 提出了20个基本问题，其中一些令人深思：

1. 你是面向消费者销售的吗？
2. 你的工作是否具有网络效应？
3. 每件商品的利润高吗？
4. 一个新客户、顾客或合作伙伴的终身价值是多少？
5. 你是否会亲自与人见面？
6. 在做选择时，价格、收益还是效率是主要的衡量标准？
7. 人们会如何发现你在做什么？
8. 一个工作时间远超你的人，是否会在竞争中占据很大优势？
9. 开始后，预计多长时间你的指标会变为正值？
10. 当你学会如何做这件事后，它会变得无聊吗？

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