Daily Productive Sharing 719 - Make Something Real
One helpful tip per day:)
Ryan Holiday once hesitated about whether to spend his budget on advertising. In the end, he didn't run ads but hired a team to create various content: podcasts, YouTube videos, email lists, and more. Looking back, he's very grateful for making this decision:
- Instead of spending a lot of time and energy converting users into paying customers, it's better to use that time and energy to do something useful.
- Spending a large budget on advertising might keep him awake at night, but spending the same amount of money on content creation allows him to sleep peacefully.
- If you decide to do something, focus on doing things that truly create value.
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Ryan Holiday 之前曾经犹豫要不要把预算花在广告上，最终，他没有打广告，而是雇佣了一个团队制作各种内容：podcasts，Youtube 视频，邮件列表等等。回头来看，他非常庆幸自己做出了这样的决定：
- 与其花大量的时间和精力将用户转化为付费用户，不如把这些时间精力用来做一些有用的事；
- 花大量的预算做广告可能让他晚上睡不着觉，但是花同样的钱做内容能让他睡个安稳觉；
- 如果你决定做什么事，那就做那些真正能产生价值的事。
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