Daily Productive Sharing 829 - Show Your Value
One helpful tip per day:)
Wes Kao shares how to make your marketing instantly better:
- Utilize "Before-and-afters" to effectively demonstrate your contributions to a project;
- Highlight the significance of the problem you solved in monetary terms and its impact on the brand before discussing your solution.
- Learning what works in changing people's minds is valuable.
- Building trust and spurring customer action are the ultimate goals.
- There's less of a formula for increasing desire, making it a rewarding area to focus on ）for upside potential.
- Identify the features, benefits, and values that would make your offering irresistible to prospective customers.
- Pay attention to "ELU" (Evidence of Life Unleashed) moments when people show heightened interest.
- Focus on the most relevant 10% of the information, discarding the moderately relevant 90%.
- Effective messaging can't save a fundamentally flawed idea.
- Speak to what the customer wants to hear, rather than what you want to convey.
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Wes Kao 分享了一些能够立马提升营销效果的建议：
- 使用“前后对比”来有效地展示你对一个项目的贡献。
- 在讨论你的解决方案之前，强调你所解决问题的重要性，包括它对公司造成的经济损失和品牌影响。
- 成功地改变人们的观点是有价值的，尝试学习有效的方法。
- 建立信任和促使客户采取行动是最终目标。
- 增加需求方面没有固定的公式，这使得这一区域具有探索的价值和潜在回报。
- 确定哪些特点、优点和价值会让你的潜在客户立即说“是”。
- 注意人们表现出高度兴趣的时刻。
- 专注于与你的受众最相关的10%的信息，抛弃剩余的 90%。
- 如果你的核心概念不好，再好的信息传递也无济于事。
- 聚焦于客户想要了解的内容，而非你想要传递的内容。
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