decision

Pick your customers, pick your future.

Long-run costs and benefits are what’s most crucial to this calculation.

There’s some positive that came out of a generally negative outcome.

It’s okay to be outside. We’re outside of most things.

One helpful tip per day:) Which type of question is more effective: Yes/No questions or A/B questions? Jakob Greenfeld suggests the latter: 1. Asking A or B provides two options, so