Daily Productive Sharing 1149 - You Can Be Great at Sales
One helpful tip per day:)
If You Don’t Like Sales, Don’t Start a Company —this is advice from Hunter Walk to entrepreneurs. In English, "sales" has a much broader meaning than in Chinese—it’s not just about selling products but also selling your ideas:
- Sales here refers to comprehensive selling: selling your product to customers, pitching your company to investors, and presenting your company to potential hires. These are all examples of "selling" in the English sense.
- In simple terms, it’s about presenting the value you create to others and getting them to invest in it. That’s all part of selling.
- Even if you’re introverted, a technical founder, or struggling with imposter syndrome, you can still become good at selling—because it’s a skill that can be learned.
This mirrors my own professional journey over the past year. For the first ten years of my career, I wrote code as a "maker." Starting the year before last, I began building a brand for global markets, shifting much of my work toward being a "seller": starting from scratch on e-commerce platforms, breaking into a second market after launching the first, moving from online to offline sales, and so on. All of this was very different from the work of a maker. Thankfully, I’ve stayed curious and kept working hard.
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If You Don’t Like Sales, Don’t Start a Company. 这是 Hunter Walk 给创业者的建议 -- 英文语境下的 sales 比中文要丰富得多，这里不仅仅指销售，还包括 sell your ideas:
- 这里的 sales 是全方位的 sales：把产品卖给客户，把公司展示给投资人，把公司介绍给应聘者。这些都是英文语境下的 selling；
- 简而言之，就是把你创造的价值介绍给他人，让他人愿意为之投入。这些都是 selling；
- 即使你内向，即使你是工程师出身，即使你有强烈的替代者综合症，你都可以变得擅长售卖，因为这些都可以学习。
其实这也是我去年一年的工作感悟，之前十年的工作都是写代码，也就是所谓的 maker；前年开始做品牌出海，很大部分工作变成了 seller：要在电商平台上从零做起；做起了第一个市场之后，要做第二个市场；做了线上，要突破线下。等等，一切都和 maker 的工作不太一样，好在我保持好奇，还在坚持努力。
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