writing

If obscurity is one side, the other side of the coin is focus.

When you’re consistent, then the reader trusts you. An outside reader trusts you.

It even accorded with the classic principles of Italian design: like an espresso, a pair of Persol sunglasses, or a Prada dress, le moleskine was minimal, functional, and assertively black.

Writing regularly has been shown to help people communicate complex ideas more clearly.