Dec 15, 2020 5 min read

Daily Productive Sharing 087 - 如何坚持写139本书？

(The English version follows)

Seth Godin 是一位极其高产的畅销书作者，迄今为止，已经出版了139本书。在今天的文章中，他分享了自己高产的秘诀：

保持输出的习惯，每天都写文章；
即使不够整洁也没关系，只要保证高质量的输出；
找到一个合适的平台就写，可以使用定时发布功能，不用每天到点才写；
准备幻灯片的时候不放一个字，所有的幻灯片都是图片；

第三点其实蛮重要的，比如我们现在的 Daily Sharing 都是提前写的，今天这篇是12月8日写的。写完之后，只要在 Substack 里设置好定时发布即可。发布之后，我在 Telegram 就会接收到通知，然后我再手动同步到 TG Channel 和 CMX 里。我也蛮希望把最后两步自动化，不过暂时还没有找到方案。如果大家有的话，请告诉我 :)

Seth Godin could fill his office with flashy paintings, and expensive furniture. Instead, his office is filled with books, and papers, and posters blossoming in every color from every corner of every room. His workspace is his own mind turned inside out and made manifest as interior decoration.

Organizing is like building a case to hold your tools. You don’t get points for making it fancy, you get points for doing the work.

I've published 139 books. I did a book a month for 10 years as a book packager. I like shipping things, and shipping consistently has helped put me at the forefront of a number of big shifts in technology over the past few decades.

But being productive and being organized are not always the same thing. The trap with organizing is that it can sometimes be an excuse not to ship things.

But I’ve found that you can’t wait for the perfect setup, because that will never arrive. It’s too often an excuse not to ship.

Shipping has never been a problem for me. What has always been a problem for me is shipping work that is important enough.

If there’s nothing in the corner of my eye, I can’t pay attention to the thing in front of me. I need that froth around me to help me focus and keep me engaged.

Another thing that helps me to be productive is to pay attention only to people who get the joke.

For example, I haven't read an Amazon review in seven years. I haven’t read a five star review or a one star review or anything in between.

When it’s time to write a post, I’ll press the compose button and type it out. Then, when it’s done, I’ll try to figure out where to stick the post in the queue.

When I give a talk I have about 200 slides, and none of the slides have words on them. Each has a picture and the picture brings up a story that I want to talk about. Each story is associated with an image in the presentation.

I'm thrilled beyond measure and have been for a very long time. I decided to be thrilled and then I became thrilled. It didn't happen in the other direction.

Seth Godin Hates Being Organized

如果你想更好地管理时间，并且减轻自己的压力，不妨试试 BRNR List

如果你也想成为更高效的人，欢迎加入我们的 TG group

也欢迎订阅我们的 TG channel

Seth Godin is an extremely prolific bestselling author with 139 books published to date. In today's article, he shares the secret to his prolific output.

maintain the habit of exporting and writing articles every day.
even if it is not neat enough, as long as high quality output is guaranteed.
find a suitable platform to write on, and use a timed posting feature rather than writing every day before the deadline.
prepare slides without putting a word in them, and all slides are pictures.

The third point is actually quite important. We now prepare our Daily Sharing in advance, for example, this one was written on December 8th. Once we've written it, we just need to set up regular publishing in Substack. After posting, we will receive notifications in Telegram, and then we can manually sync it to TG Channel and CMX. We'd like to automate the last two steps, but we haven't found a solution yet. If you have one, please let us know :)