Daily Productive Sharing 123 - How to Write Better?
(The English version follows)
#writing
如何通过内容创作来吸引新用户？这是很多创作者都有的疑问。今天的分享中，作者有两点很重要的建议：
- 把文章当作产品来看待，所以每篇文章都要为特定读者服务，这样一来，好文章的定义就变成了如何服务好读者；
- 可以研究特定读者关注什么问题，然后在此基础上构思自己的文章；
这两点我也颇有同感，比如我们的 TG 频道 之前一直不温不火，建立半年多，差不多一千两百多订阅，也就是平均每个月增加两百个用户。前两周，看到拼多多员工被开除，我们发了几条如何保护自己职场权益的建议，没想到被很多人转发，最多的单条被转发超过一百次。也因为这几条建议，那几天单天的新订阅都超过一百人，着实让我们吃了一惊。
所以除了作者提到的那些建议之外，我们还要加上一条建议，那就是坚持写，坚持在特定领域写，坚持在特定领域写好文章。也许哪一天你就会尝到复利的甜果。
参见
Weekly Book Club 015 - 20210123
Daily Productive Sharing 056 - 20201103
Daily Productive Sharing 088 - 20201216
Daily Productive Sharing 110 - 20210115
Daily Productive Sharing 119 - 20200128
欢迎转发，感谢分享:)
原链
Widen Out: Using Your Blog to Attract New Clients
如果你想更好地管理时间，并且减轻自己的压力，不妨试试 BRNR List
如果你也想成为更高效的人，欢迎加入我们的 TG group
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How to attract new users through content creation? This is a question that many creators have. In today's share, the authors have two very important suggestions:
- treating articles as products, so each article has to serve a specific reader; therefore that the definition of a good article becomes how to serve the reader well.
- one can study what concerns a particular reader and then conceive one's articles on that basis.
In addition to those suggestions mentioned by the author, we would like to add one more suggestion, that is, insist on writing, insist on writing in a specific area, insist on writing good articles in a specific area. Maybe one day you will taste the sweet fruit of compound interest.
See
Weekly Book Club 015 - 20210123
Daily Productive Sharing 056 - 20201103
Daily Productive Sharing 088 - 20201216
Daily Productive Sharing 110 - 20210115
Daily Productive Sharing 119 - 20200128
Link
Widen Out: Using Your Blog to Attract New Clients
Try our sustainable productivity tool BRNR List
Please add acacess@substack.com as your contact to avoid mislabeling the newsletter as spam.
Excerpt
Attracting future clients on autopilot—that’s the whole point of your website, right?
Not many people talk about failures they had promoting their products and services.
The key to attracting non-referral clients is making it easy for them to discover you.
Serving hits the ground running—it answers a question, solves a problem, satisfies a curiosity.
Readers aren’t coming because he publishes frequently—they’re coming because he writes about what they want to know and because every piece he’s got is the best on that given subject, hands down!
The key to success is making a target, then sticking it out for a few rounds of research + content creation + promotion to start.
Having a few widely shared articles also kicks off a virtuous loop where all your subsequent articles get a jump start from your existing traffic.
First, know—and learn how to write for—your intended audience.
To see the types of questions business owners and entrepreneurs ask most often, take a look at community sites where they hang out.
Based on the questions you find, you could brainstorm three topic ideas that relate to each one, or even split larger topics into separate articles.
What’s “comprehensive”? It’s helpful to set a benchmark for yourself by researching other popular articles that have already been written about it.
Visual assets make your article easier to read by breaking up chunks of text.
Seek out people who can contribute an interesting insight or experience related to your topic.
Before you start writing, make a list of every single possible question someone could have about this topic.
Add something encouraging them to act right away by making it a simple click, such as a call to action (CTA) banner in every article.
Instead of “Marketing your content,” you’re “Helping people by educating and inspiring them with your well-researched, well-written information.”
Don’t just join—leave meaningful comments. If you do that, most groups will start to see you as a valued contributor and won’t bat an eye if you to post something that mentions your own content once in a while, like this example from a private entrepreneur group