Daily Productive Sharing 175 - What is Creator Economy?

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(The English version follows)


在之前的分享中 Daily Productive Sharing 115 - 20210122,我们曾经介绍过 Gumroad 这家公司的理念,今天的分享来自他的创始人 Sahil Lavingia 参与的一个访谈。在这个访谈里,Sahil 讨论了不少关于创造者经济的问题,和之前的文章有很大的不同。也许正如他所言,创造者经济的平台,比如 Substack/Clubhouse/Gumroad 可能是下一阶段互联网的热点,因为他们将成为创造者的门槛进一步降低,人人都可以通过创作来获得收益。



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In our previous post Daily Productive Sharing 115 - 20210122, we introduced  Gumroad, and today's post comes from an interview with its founder Sahil Lavingia. In this interview, Sahil discusses a lot about the creator economy, which is quite different from the previous article. Perhaps as he says, creator economy platforms such as Substack/Clubhouse/Gumroad could be the next phase of the Internet, as they lower the barrier to becoming a creator even further, and everyone can earn from their creations.

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Exclusive interview: Why Sahil Lavingia is betting his company on the rise of the creator economy

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  • As a result, Gumroad is a company that rejects the typical venture-backed metrics of success and instead chooses to operates on loose schedules and flexible hours.
  • I believe we were actually the first company to ever use the term “creator economy” in 2015, so it even took us three or four years to realize that this was really a new kind of use case from the term “influencer” that people were mostly using to describe things back in the day.
  • Now, because of COVID, we’re really seeing a big boost and “Creator economy” is now becoming a term, but it's still insanely early.
  • Sometimes I think that maybe I should get back on that path, but I just try to remind myself that the creator economy is not about making millions of dollars.
  • In my view, the creator economy is about quitting your job, and it just seems kind of ironic to me [to be a company that says] we want to make it possible for more people to quit their jobs, but the way we do that is by basically hiring people and making them work 60 hours a week.
  • I don’t think a lot of people would have the confidence to crowdfund their company at a $100 million valuation.
  • Because if you're a really great writer, you should have some people who want to read that stuff. It also makes me worry because generally people who really like doing something are doing it already.
  • When people are waiting for the panacea, it often means that they actually don't want to do the hard work.
  • With Gumroad, I want to make it easier and easier for people to choose to go independent, but I understand that no matter how easy we make it, if there are other cognitive burdens that mean most people will never do it.