(The English version follows)
很多朋友可能都会苦于写什么 blog，到底是碎碎念，还是写一些有价值的东西。如果要写有价值的东西，到底什么是有价值的？David Perell 指出可以从两个角度来写有价值的东西：
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Many of us may be struggling with what to blog about, whether to ramble or write about something of value. If you want to write about something valuable, what exactly is valuable? David Perell points out that you can write about something valuable from two perspectives.
- Either it is more cutting-edge, but not yet explored by anyone.
- Or it is more popular, but no one has been able to articulate it yet.
For example, a few years ago writing about deep learning might have been an easy direction to go, but as people slowly learn about deep learning, finding a random deep learning topic to write about doesn't bring much value. Of course, if you can use a more simple way to introduce deep learning, then there is still a lot of value. For example, this series of illustrated deep learning articles is still getting a lot of attention.
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Whenever you share an idea, you improve the map of knowledge either by clarifying ideas that have already been mapped or by expanding the map with new information.
Earned secrets are ideas that only you can write about.
The big secret is that there are many secrets left to uncover. There are still many large white spaces on the map of human knowledge. You can go discover them. So do it. Get out there and fill in the blank spaces. Every single moment is a possibility to go to these new places and explore them.
Earned secrets come in two flavors: access and revelation. Access helps you find ideas that other people couldn’t have discovered, while revelation opens your eyes to the secrets hidden in plain sight.
Access comes from a unique perspective. They’re valuable because they’re rare. Often, they’re also confidential which makes them off-limits to write about. It happens when you have exclusive information that yields never-before-shared ideas that nobody’s ever written before.
Revelation happens when you synthesize public information in new ways, either because of obsessive research or a unique eye. Obsessive research works best when you write about ideas outside the spotlight.